Lawrence D. Lytle


After 20+ years in senior management at companies such as AT&T, Hewlett-Packard, Nortel Networks, and Novell, and at the head of his own organizations, Larry decided to put his extensive business skills to use helping entrepreneurs and small businesses as Executive Director of the Upper Coastal Plain Business Development Center and as a board member of the North Carolina Business Incubator Association.

During his years in the corporate world, Larry founded UnixWare Technology Group and the Open Software Foundation (now The Open Group), and played key roles in Novell’s acquisition of AT&T’s UNIX System Laboratories, Hewlett-Packard’s acquisition of Apollo Computer, and the acquisitions of Planetworks by IBM and Netwise by Microsoft.

Well known in both North Carolina and Washington circles, he has worked closely with the U.S. Chamber of Commerce, U.S. Department of Commerce, U.S. Trade Representative, and White House on passage of the U.S.-Central American Free Trade Agreement (CAFTA). He has served as de facto Chief of Protocol for North Carolina, organizing visits by foreign ambassadors and heads of state, conducting trade conferences and public forums, and arranging meetings with Governors Easley and Hunt, state legislators, secretary of state, and commissioner of agriculture.

Larry has also partnered with UNC-Chapel Hill, Duke University, NC State University, and UNC-Charlotte in the planning and execution of major international conferences on global trade and economics.

Recognized for his success in developing strategic alliances, new market penetration strategies, branding and positioning programs, and global communications strategies, Larry's skills as an advisor cover acquisitions, press/analyst relations, competitive initiatives, and strategic product launches. His extensive knowledge and experience has been used to help everyone from C-level executives at Fortune 500 companies to upcoming entrepreneurs ready to make their mark in the new global economy.

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© 2014 Norma Owen, D/B/A Avadon Group